4 Key Tips for Investing in Yourself as a Freelancer
Updated: Jun 17
As a freelancer, investing in yourself and nurturing your future success is crucial. Even though you may be doing very well and keeping busy with a roster of regular clients, you should always maintain focus on how you can develop and take your career to the next level.
In your day to day life, it's easy to fall into the trap of completing the client work you need to do and take time for the ongoing admin tasks related to running your own business. Thoughts of investing in yourself can fall to the wayside in the middle of a busy working day. But if you'd like to thrive as a freelancer in the long run, investing in yourself with regular work towards developing your skills is just as important as the work you do for your clients.
Take on training or complete a course
A great way to develop your career is to learn new skills. There are plenty of platforms out there that offer both free and paid training and courses on a range of different topics that could be beneficial to you in your career as a freelancer. A lot of the courses available online are self-guided and self-paced, meaning you can do the work when it's convenient for you. Completing a course or training can help you to keep your skills warm, gain new skills in your field, teach you new things that are relevant to your work, and as an added bonus, you may get a certificate that you can add to your LinkedIn profile.
Keep up to date with trends in your industry
Depending on the specific industry you're working in, there will usually be constant development and trends that you should be aware of. Even though you may be busy working on a range of projects, you should carve out time to ensure you stay abreast of any recent developments within your field. Any innovative new tools, techniques or other industry trends should never pass you by - you should always invest time and effort in making sure your skill set and industry knowledge is up to date.
Diversify your skills
If you'd like to grow your career as a freelancer, challenging yourself with new avenues of work is a great idea. Generally, picking a niche and focusing on that can be a great strategy for freelancers, allowing them to specialise in that specific niche and establish themselves as an expert in the field. However, diversifying your skills is always helpful, no matter if you're a jack-of-all-trades or specialised in a niche. A lot of clients will find it super helpful if you're able to perform several tasks - this will save them having to hire several different people for the project, as you'll be a one-stop shop for what they need. For example, if you generally work as a content writer for articles and blogs, why not challenge yourself and learn the basics of social media marketing? Soon, you'll be able to add another type of written content to your wheelhouse: social media content writing. Having a combination of different skills will always make you much more marketable as a freelancer, and it can really make you stand out from the crowd.
Remember that you create your own success
Always keep in mind that as a freelancer, your success is in your own hands. You don't have a mentor, a manager or a clear path ahead - you forge your own path, and ultimately, you determine whether you succeed as a freelancer. Even though your work may be going very well at the moment, you should always look ahead to the future and ensure that you're always learning, developing and improving.
I hope these tips help you forge your path ahead!